Understanding the Importance of Online Presence for Zambian businesses in 2022

One of the most important lessons we learned last year is the importance of having an online presence for businesses. Not only are we being exposed to a rising environment of digital devices and smart technologies, but we are also being influenced to change our thinking by a global epidemic. In the midst of COVID-19 and the ensuing quarantine, there are continuous safety concerns and uncertainty.

Growing and maintaining a strong digital user interaction and online presence has never been more crucial than it is now. We\\\’ll explain why creating an online persona is crucial for your company in this article. According to a Google survey, 85 percent of respondents do internet research on a product or service they\\\’re interested in.

People nowadays believe google to be a good technique of performing research before making a decision, as we all know. 86 percent of people use the internet to look for local businesses, while 46 percent use it to look for local information. As a result, it\\\’s critical that your company is well-known in the community.

What is an Online Presence?

Having a true “digital presence” involves an amalgamation of many moving parts that can differ from business to business. With this said, however, every business can benefit in some way or another from multiple types of an online presence. A few types of digital tools are as follows;

  • Social Media Accounts & Pages (Facebook, LinkedIn, Twitter, Instagram etc.).
  • A fully-responsive business website (compatible on both desktop and mobile devices).
  • Digital Ads (Google Ads, PPC & banner ads).
  • Regular content and blogs
  • Online Reviews
  • Search Engine Optimisation
  • Business Directory Listings
  • Map Packs (Google & Apple Maps)

With the continued increase of digital engagement and virtual business trade, we have seen businesses adopt a couple of these digital tactics however as we continue to navigate our ‘new reality, it is imperative to adopt most (if not all) of these digital tactics in order to build a strong online presence for your business.

For example, many local cafes and restaurants saw their doors close indefinitely due to heavy lockdown restrictions. As an alternative, these spaces were offering “takeaway options” as their primary form of business, however, without a sound online presence, it can be close to impossible to reach potential buyers. By uploading your business onto Google business listings, online directories and repeatedly marketing your menus and promotions through social media, you are more likely to reach users looking to fulfill their next craving.

Here at Zamtouch, we offer each and every one of these digital solutions. So, let us help you grow your online presence.

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