SEO Services Zambia

The visibility of your website is dependent on SEO (Search Engine Optimization). It is an important way of communicating with Google and other search engines to prove the relevance of your site for users and their search queries. As Covid-19 spread, more and more businesses were compelled  to rely on their website to maintain sales. What better way to do this than with a well-executed SEO optimised website?

What is SEO?

Search Engine Optimization is the process of increasing your website’s visibility organically in the search engine result pages (SERPs). SEO differs from paid advertising in that it returns organic search results (also known as unpaid traffic), which account for a larger portion of search engine traffic. Organic search refers to non-advertised search results.


Why does a business need a SEO?

Good SEO results in a better user experience

Some of the most appealing benefits of implementing an SEO include improved content, a better understanding of your consumer and a favorable impact on brand awareness. However, increasing your website’s user experience is one of the most important aspects of a good current SEO. Your website will be your online real estate in 2022 and it must look and feel much like your physical business. Page experience has been a practical aspect in evaluating the online success of your organization when Google launched their page experience update as a ranking factor.

SEO targets quality traffic

SEO is an inbound marketing technique, which is one of its main benefits. Inbound tactics focus on making it easy for your audience to reach you when they need information, as opposed to traditional “outbound” advertising channels, which entail reaching out to prospects whether they want to hear from you or not.

SEO Traffic Is Consistent.

It may take a little longer to see SEO effects, but it’s well worth the wait. Websites that rank on the SERPs receive consistent, passive traffic, unlike other traffic acquisition strategies such as social media or email marketing. Google receives5.6 billion searches per day, according to HubSpot. As a result, you can count on constant monthly traffic.

SEO can assist you in improving your search engine results rankings. This has the potential to have a significant impact on your company’s most important objectives, such as increasing leads and sales.

You don’t need to pay for ads in SEO

Google’s organic ranks are entirely determined by its algorithm, which determines which results are the best for any given query. This implies that if you’ve developed a page that the search engine deems is worth directing users to, it can continue to drive traffic to your site for months (or even years) after you’ve published it. Depending on the nature of the topic, you may need to update the page every few months. If your competitors decide to target the same keyword, you may need to add to and improve it.

You can move ahead of the competition

SEO is now largely regarded as an essential component of any marketing plan. In fact, 61% of marketers consider boosting business SEO and online presence to be a major priority.
This suggests that your competitors are most likely already working to achieve top search results ranks. And, with your own SEO plan, you can keep up with — and, preferably, get ahead of them in order to be competitive in your field.